Light, fluffy, soft, clean, adorable, wool blankets. These are some phrases that might spring to mind when you see a cute picture of someone’s favourite dog breed, the Samoyed. On first glance, the Samoyed could be mistaken for a polar bear cub, but look again and you’ll see one of the happiest fur balls you’ll ever meet. Here are seven facts about the Samoyed breed that you should know before buying one!

  1. Get Ready To Exercise!


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It’s Thursday, and you showed a house to a client over the weekend, but you haven’t heard back from them. Maybe a client emailed you with interest in one of your listings, you had a brief conversation, but suddenly they’ve gone cold. In real-estate, and sales in general, there is a fear of being annoying when following up with clients.

“Annoying” is a mindset. You believe you’re annoying when reaching out to a client who shows interest in one of your homes. The goal is to know and believe that you are not looking for anything outside of a response…


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I was browsing Oakville houses for sale on realtor.ca when I noticed a peculiar multimedia button. When I clicked the icon I expected to see an elegant video showing off every nook and cranny of the house, what I received instead, was nothing more than a photo slide-show. What’s worse is the majority of houses on the site didn’t feature a multi-media button at all. If realtors want to distinguish themselves and highlight their properties then video marketing in today’s online world is a must and below are 6 reasons why:

1. Why Show One Room When You Can Show Them All!


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Think of your favourite shoes. What comes to mind? A pair of rock n’ roll Converse All Star’s? Maybe a sporty pair of white shoes with three black stripes down the side, or better yet, traces of Stan Smith green on the back heel and tongue. The tracks left in the sand by a California cool pair of waffle board Vans, the perfect footgear to nail a kick-flip, especially in checkerboard print. Then there’s the shoe that kick-started sneaker culture on basketball courts around America: Nike’s Air Force One’s, which gave birth to the Air Jordan brand.


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The reel was rolling in the right direction for Cineplex. Late in 2019, U.K based international movie theatre chain Cineworld PLC offered Cineplex Inc. a $2.8 Billion takeover deal. Shortly after, Covid-19 spread around the globe forcing everyone into months of quarantine and fostering in the “new-normal.” With the world in lockdown, movie theatres were the last item on people’s Covid checklist. In mid-June the deal fell through before its June 30th deadline, with Cineworld claiming Cineplex breached their contract. Cineplex denies the claims and will be taking Cineworld to court.

Cineworld did not provide a detailed outline of its…


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You’ve seen the university narrative play out on the big and small screen. Parents and kids smiling as they flip through university acceptance letters, reading about the perks each school offers. The student accepts an offer to a university program far away from home. A daily commute would be too tiresome, so they decide to live on residence. The summer is spent shopping at IKEA for dorm room decor. Moving day is stressful as mom, dad, and maybe even little brother or sister help the student enter adulthood. The dorm is the cleanest it will ever be. The family stands…


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One of my favourite places to visit is the liquor store (Don’t start a job interview with that sentence). Liquor stores are today’s Roman Coliseums. Hundreds of brands line the shelves battling for your attention. Bacardi, Heineken, Stella Artois, Pabst Blue Ribbon, Budweiser, Captain Morgan, all giant brands armed with barrels of booze gunning for your wallet. Why so much competition? Because every one of them offers the exact same opportunity to their customers: escape. Escape in the form of dinner with friends. Escape in the form of downing a couple after a rough workday. Escape in the form of…


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What comes to mind when you hear the word influencer? Is it TikTok stars like Addison Rae or Charli D’Amelio, with millions of followers? Is it the Kardashians? Maybe PewDiePie? A quick Google search reveals an article listing the top 25 Instagram influencers, and the ranks are filled with actors, musicians, and athletes. If you get your product into the hands of these famous humans you and your business will be an overnight success, right?


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I’m sitting at my computer, browsing through job boards, searching the title “Content Creator.” Not much to choose from. The available openings call for experienced candidates, with a Bachelor’s Degree in Communications, Journalism, or related fields. Someone with strong writing and editing skills, a flexible style, and a portfolio of work. Finally, in big bold letters: “SEO IS A MUST” or “MUST HAVE SEO EXPERIENCE.”

For those who are unfamiliar, SEO stands for Search Engine Optimization. It is the use of keywords throughout an article, headline, subtitle, or video description that search engines use when creating the display order of…


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My dad had an idea…

A new sport combining America’s two favourite pastimes: Football & Golf. Using a golf club, fitted with a small cleated shoe, a player would tee a ball through plastic uprights from various distances. The person who clocks the ball through the uprights consistently, wins the game. I thought the setup was elaborate with a few too many pieces. Paired with the idea was a strategy for marketing FootGolf, having nothing to do with paid advertising.

He would build a league in the American university system. Each university would have its own team, and each team…

Joe Scaglione

Toronto Based Public Relations Scientist In Training & Communications Writer

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